To buy or not to buy? Price salience in an online shopping field experiment
نویسندگان
چکیده
منابع مشابه
To buy or not to buy online: adopters and non-adopters of online shopping in Singapore
The Internet, as a dynamic virtual medium for selling and buying information, services and products, is gaining increasing attention from researchers and practitioners. In this study, we examine the perceptions of adopters and non-adopters of online shopping in terms of demographic profile, consumer expectations of online stores, advantages and problems of online shopping and transaction cost. ...
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ژورنال
عنوان ژورنال: European Economic Review
سال: 2020
ISSN: 0014-2921
DOI: 10.1016/j.euroecorev.2020.103593